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MBA - General

MBA - General with elective in Marketing + Advanced Certificate Program in Digital Marketing & E-commerce
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About the elective

The rules of marketing have changed drastically and will continue to change as per the likes and dislikes of the consumer. Traditional marketing is rapidly being replaced with digital marketing and is being appreciated by consumers and brands. The demand for creative marketing professionals is skyrocketing as businesses are rethinking their marketing strategies and looking for bright talents to lead them.

This program focuses on equipping learners with customer-centric marketing methods, based on their behavioral analysis.

About the certification

According to a report by HootSuite, an average user spends almost 7 hours on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.

The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:

  • Digital Marketing & Ecommerce Fundamentals
  • Inbound Marketing - Content Marketing and Search Marketing
  • Outbound Marketing - Digital Ads and Social Media Marketing
  • Brand Management for Ecommerce

ELECTIVE HIGHLIGHTS

  • Gives you a perfect blend of marketing and general management courses
  • In-depth coverage of Digital and Social media marketing methods
  • Deep-dive into MarComm and Marketing Analytics
  • A research project and a management thesis focusing on solving real-time problems in the field of marketing

STUDENT SYLLABUS

1st
Syllabus

Principles of Management and Organizational Behavior
Managerial Economics
Accounting for Managers
Business Statistics and Analytics for Decision making
Business Environment & Ethics
Business Communication

2nd
Syllabus

Marketing Management
Corporate Finance
Human Resource Management
Business Research Methods
Operations Management
Legal Environment of Business

3rd
Syllabus

Corporate Strategy
Entrepreneurship & Business Plan
Marketing Elective I
Marketing Elective II

*Please select any two from the options below

Marketing Research
Retailing Management
Consumer Behaviour
Sales & Distribution Management
Other Elective I (Could be from HR/ Finance / Operations)
Research Project

4th
Syllabus

International Business
Project Management
Marketing Elective I
Marketing Elective II

*Please select any two from the options below

Integrated Marketing Communications
Advertising and Brand Management
Services Marketing
Digital Marketing
Other Elective I (Could be from HR/ Finance / Operations)
Management Thesis

INDIAN NATIONAL

For Indian National & SAARC Nations

Semester Fee Plan ₹ 25,00
Annual Fee Plan ₹ 50,000

Note

One Time University Registration Fee of Rs. 2500 is Applicable during Admission

Examination Fee of Rs.4000 per Year is Applicable

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $500
Annual Fee Plan $1,000

Note

One Time University Registration Fee of $ 50 is Applicable during Admission

Examination Fee of $ 60 per Year is Applicable

All the Intermediate (+2) candidates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply.

LEARNING METHODOLOGY

120 LEARNING HOURS IN EACH PROGRAM

INTERACTIVE AUDIO - VIDEO LECTURES

PRE-RECORDED LECTURES AVAILABLE ON LMS

DISCUSSION
FORUM

PRINTED LEARNING
MATERIAL

ASSIGNMENTS, QUIZZES, AND MCQ,
ETC. FOR REINFORCEMENT

INDEPENDENT &
GROUP PROJECTS

HOW TO ENROL

Click here to fill the Online enrolment form

Sign up and complete the 4 essential steps to enrol for the program of your choice

Pay fee through net banking / debit card / credit card or EMI

Learning Management System would be activated for you to kickstart your Learning with us

What People Say

FAQs

Is the Online Program offered by VIGNAN’s (Deemed-to-be University) recognized?

Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education AICTE and UGC-DEB. UGC and AICTE are statutory bodies under Ministry of Education, Government of India.

Is the Degree acquired through online mode equivalent to on-campus mode of learning?

Yes. The below notification UGC endorses this.

UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:

Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.

Is this an Open and Distance Learning (ODL) or Correspondence Program?

No. This is an Online Learning mode Program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.

Who will award the Degree?

The Degree will be awarded by VIGNAN’s (Deemed-to-be University).

What is the medium of instruction?

The medium of instruction is English only.

What documents are required to be submitted for admission?

Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –

  • Grade sheet of Class 10
  • Grade sheet of Class 12
  • Grade sheet of all the Semesters of Bachelor’s Degree / Consolidated mark sheet (Only for MBA)
  • Degree Certificate / Provisional Degree Certificate (Only for MBA)
  • Transfer Certificate or Migration Certificate, if applicable
  • Aadhar Card for Indian Nationals and Passport for Foreign Nationals
Can the program option be changed at a later stage?

The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.

What is the duration of the Program?

BBA – 3 Years; MBA – 2 Years

How many credits does the Program have?

BBA – 120 credits; MBA – 104 credits

How many learning hours are involved?

BBA – 3600 hours and MBA – 3120 hours

In MBA, there are additional 480 hours of learning for the advanced certification program.

How many courses does the Program have?

BBA – 29 + Management Thesis

MBA – 22 + Research Project + Management Thesis

How many teaching hours (Faculty driven) will be there per course?

Up to 32 hours split between live online and Pre-recorded.

Will I be able to interact with faculty?

Yes. Learners will be able to interact during the live sessions and through the discussion forum/chat facility on the LMS.

Will the recording of live sessions be available?

Yes. The online sessions will be recorded and available on the LMS.

Is attendance for live online sessions mandatory?

Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.

Will study material be provided?

Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the LMS.

Can the e-content be downloaded?

No. The content on the LMS is only meant to be used by learners enrolled in the Program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.

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