NEED HELP
NEED HELP
Duration2 YEARS
Live Online ClassesWEEKEND
FLEXIBLE EMI
START DATE12th FEB 2022
About the elective
The rules of marketing have changed drastically and will continue to change as per the likes and dislikes of the consumer. Traditional marketing is rapidly being replaced with digital marketing and is being appreciated by consumers and brands. The demand for creative marketing professionals is skyrocketing as businesses are rethinking their marketing strategies and looking for bright talents to lead them.
This program focuses on equipping learners with customer-centric marketing methods, based on their behavioral analysis.
About the certification
According to a report by HootSuite, an average user spends almost 7 hours on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.
The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:
Principles of Management and Organizational Behavior
Managerial Economics
Accounting for Managers
Business Statistics and Analytics for Decision making
Business Environment & Ethics
Business Communication
Marketing Management
Corporate Finance
Human Resource Management
Business Research Methods
Operations Management
Legal Environment of Business
Corporate Strategy
Entrepreneurship & Business Plan
Marketing Elective I
Marketing Elective II
Marketing Research
Retailing Management
Consumer Behaviour
Sales & Distribution Management
Other Elective I (Could be from HR/ Finance / Operations)
Research Project
International Business
Project Management
Marketing Elective I
Marketing Elective II
Integrated Marketing Communications
Advertising and Brand Management
Services Marketing
Digital Marketing
Other Elective I (Could be from HR/ Finance / Operations)
Management Thesis
For Indian National & SAARC Nations
Note
One Time University Registration Fee of Rs. 2500 is Applicable during Admission
Examination Fee of Rs.4000 per Year is Applicable
For Foreign Students
Note
One Time University Registration Fee of $ 50 is Applicable during Admission
Examination Fee of $ 60 per Year is Applicable
All the Intermediate (+2) candidates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply.
120 LEARNING HOURS IN EACH PROGRAM
INTERACTIVE AUDIO - VIDEO LECTURES
PRE-RECORDED LECTURES AVAILABLE ON LMS
DISCUSSION
FORUM
PRINTED LEARNING
MATERIAL
ASSIGNMENTS, QUIZZES, AND MCQ,
ETC. FOR REINFORCEMENT
INDEPENDENT &
GROUP PROJECTS
Click here to fill the Online enrolment form
Sign up and complete the 4 essential steps to enrol for the program of your choice
Pay fee through net banking / debit card / credit card or EMI
Learning Management System would be activated for you to kickstart your Learning with us
What People Say
Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education AICTE and UGC-DEB. UGC and AICTE are statutory bodies under Ministry of Education, Government of India.
Yes. The below notification UGC endorses this.
UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:
Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.
No. This is an Online Learning mode Program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.
The Degree will be awarded by VIGNAN’s (Deemed-to-be University).
The medium of instruction is English only.
Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –
At the time of admission.
The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.
BBA – 3 Years; MBA – 2 Years
BBA – 6 Years; MBA – 4 Years
A Semester system is followed.
BBA – 120 credits; MBA – 104 credits
BBA – 3600 hours and MBA – 3120 hours
In MBA, there are additional 480 hours of learning for the advanced certification program.
BBA – 29 + Management Thesis
MBA – 22 + Research Project + Management Thesis
Up to 32 hours split between live online and Pre-recorded.
Yes. Learners will be able to interact during the live sessions and through the discussion forum/chat facility on the LMS.
Yes. The online sessions will be recorded and available on the LMS.
Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.
Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the LMS.
No. The content on the LMS is only meant to be used by learners enrolled in the Program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.
Work With Us
Vignan’s Foundation for Science, Technology & Research, Vadlamudi, Guntur-522213, Andhra Pradesh
+91 9440 12 86 02
