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BBA - GENERAL

Elective in Marketing
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Marketing is at the core of every business organization and demands great skills and strategies to get it right. Through out-of-the-box strategies and activities, a brand can successfully position itself suitably in the market. Marketing is a great career choice for those who love challenges and can adapt themselves quickly to the rapidly changing consumer needs.

This program equips learners with an in-depth understanding of the core marketing concepts. The learners will gain mastery over various marketing tasks such as planning, implementing, and monitoring the marketing efforts of an organization. The program also features a project for gaining hands-on experience in important marketing functions.

ELECTIVE HIGHLIGHTS

  • Covers theory and practical aspects of marketing and business management
  • Incorporates topics from modern marketing such as Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
  • Includes project work to enhance real-time problem-solving and analytical skills
  • Covers important marketing and management courses

STUDENT SYLLABUS

1st
Syllabus

Business Communication I
Business Mathematics
Financial Accouting
Micro Economics
Principals and Practice of Management

2nd
Syllabus

Business Communication II
Cost Accounting
Business Psychology
Macro Economics
Business Statistics

3rd
Syllabus

Business Environment
Management Accounting
IT Tools for Business
Business Laws
Business Research Methods

4th
Syllabus

Marketing Management
Business Finance
Human Resource Management
Operations Management
Direct Taxation

5th
Syllabus

Strategic Management
Entrepreneurship Development
Organizational Behavior
Elective I
Elective II

*Please select any two from the options below

Marketing Research
Retailing Management
Consumer Behavior
Sales and Distribution Management

6th
Syllabus

Business Ethics and Corporate Governance
Digital Marketing
Elective III
Elective IV
Management Thesis

*Please select any two from the options below

Innovation and Product Development
Advertising and Brand Management
Services Marketing
Tourism Marketing

INDIAN NATIONAL

For Indian National & SAARC Nations

Semester Fee Plan ₹ 22,500
Annual Fee Plan ₹ 45,000

Note

One Time University Registration Fee of Rs. 2500 is Applicable during Admission

Examination Fee of Rs.4000 per Year is Applicable

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $450
Annual Fee Plan $ 900

Note

One Time University Registration Fee of $ 50 is Applicable during Admission

Examination Fee of $ 60 per Year is Applicable

All the Intermediate (+2) candidates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply.

LEARNING METHODOLOGY

120 LEARNING HOURS IN EACH PROGRAM

INTERACTIVE AUDIO - VIDEO LECTURES

PRE-RECORDED LECTURES AVAILABLE ON LMS

DISCUSSION
FORUM

PRINTED LEARNING
MATERIAL

ASSIGNMENTS, QUIZZES, AND MCQ,
ETC. FOR REINFORCEMENT

INDEPENDENT &
GROUP PROJECTS

HOW TO ENROL

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Pay fee through net banking / debit card / credit card or EMI

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What People Say

FAQs

Is the Online Program offered by VIGNAN’s (Deemed-to-be University) recognized?

Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education AICTE and UGC-DEB. UGC and AICTE are statutory bodies under Ministry of Education, Government of India.

Is the Degree acquired through online mode equivalent to on-campus mode of learning?

Yes. The below notification UGC endorses this.

UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:

Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.

Is this an Open and Distance Learning (ODL) or Correspondence Program?

No. This is an Online Learning mode Program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.

Who will award the Degree?

The Degree will be awarded by VIGNAN’s (Deemed-to-be University).

What is the medium of instruction?

The medium of instruction is English only.

What documents are required to be submitted for admission?

Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –

  • Grade sheet of Class 10
  • Grade sheet of Class 12
  • Grade sheet of all the Semesters of Bachelor’s Degree / Consolidated mark sheet (Only for MBA)
  • Degree Certificate / Provisional Degree Certificate (Only for MBA)
  • Transfer Certificate or Migration Certificate, if applicable
  • Aadhar Card for Indian Nationals and Passport for Foreign Nationals
Can the program option be changed at a later stage?

The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.

What is the duration of the Program?

BBA – 3 Years; MBA – 2 Years

How many credits does the Program have?

BBA – 120 credits; MBA – 104 credits

How many learning hours are involved?

BBA – 3600 hours and MBA – 3120 hours

In MBA, there are additional 480 hours of learning for the advanced certification program.

How many courses does the Program have?

BBA – 29 + Management Thesis

MBA – 22 + Research Project + Management Thesis

How many teaching hours (Faculty driven) will be there per course?

Up to 32 hours split between live online and Pre-recorded.

Will I be able to interact with faculty?

Yes. Learners will be able to interact during the live sessions and through the discussion forum/chat facility on the LMS.

Will the recording of live sessions be available?

Yes. The online sessions will be recorded and available on the LMS.

Is attendance for live online sessions mandatory?

Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.

Will study material be provided?

Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the LMS.

Can the e-content be downloaded?

No. The content on the LMS is only meant to be used by learners enrolled in the Program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.

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