Marketing is at the core of every business organization and demands great skills and strategies to get it right. Through out-of-the-box strategies and activities, a brand can successfully position itself suitably in the market. Marketing is a great career choice for those who love challenges and can adapt themselves quickly to the rapidly changing consumer needs.
This program equips learners with an in-depth understanding of the core marketing concepts. The learners will gain mastery over various marketing tasks such as planning, implementing, and monitoring the marketing efforts of an organization. The program also features a project for gaining hands-on experience in important marketing functions.
Business Communication I
Business Mathematics
Financial Accouting
Micro Economics
Principals and Practice of Management
Business Communication II
Cost Accounting
Business Psychology
Macro Economics
Business Statistics
Business Environment
Management Accounting
IT Tools for Business
Business Laws
Business Research Methods
Marketing Management
Business Finance
Human Resource Management
Operations Management
Direct Taxation
Strategic Management
Entrepreneurship Development
Organizational Behavior
Elective I
Elective II
*Please select any two from the options below
Marketing Research
Retailing Management
Consumer Behavior
Sales and Distribution Management
Business Ethics and Corporate Governance
Digital Marketing
Elective III
Elective IV
Management Thesis
*Please select any two from the options below
Innovation and Product Development
Advertising and Brand Management
Services Marketing
Tourism Marketing
For Indian National & SAARC Nations
Note
One Time University Registration Fee of Rs. 2500 is Applicable during Admission
Examination Fee of Rs.4000 per Year is Applicable
For Foreign Students
Note
One Time University Registration Fee of $ 50 is Applicable during Admission
Examination Fee of $ 60 per Year is Applicable
All the Intermediate (+2) candidates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply.
120 LEARNING HOURS IN EACH PROGRAM
INTERACTIVE AUDIO - VIDEO LECTURES
PRE-RECORDED LECTURES AVAILABLE ON LMS
DISCUSSION
FORUM
PRINTED LEARNING
MATERIAL
ASSIGNMENTS, QUIZZES, AND MCQ,
ETC. FOR REINFORCEMENT
INDEPENDENT &
GROUP PROJECTS
Click here to fill the Online enrolment form
Sign up and complete the 4 essential steps to enrol for the program of your choice
Pay fee through net banking / debit card / credit card or EMI
Learning Management System would be activated for you to kickstart your Learning with us
What People Say
Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education AICTE and UGC-DEB. UGC and AICTE are statutory bodies under Ministry of Education, Government of India.
Yes. The below notification UGC endorses this.
UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:
Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.
No. This is an Online Learning mode Program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.
The Degree will be awarded by VIGNAN’s (Deemed-to-be University).
The medium of instruction is English only.
Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –
At the time of admission.
The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.
BBA – 3 Years; MBA – 2 Years
BBA – 6 Years; MBA – 4 Years
A Semester system is followed.
BBA – 120 credits; MBA – 104 credits
BBA – 3600 hours and MBA – 3120 hours
In MBA, there are additional 480 hours of learning for the advanced certification program.
BBA – 29 + Management Thesis
MBA – 22 + Research Project + Management Thesis
Up to 32 hours split between live online and Pre-recorded.
Yes. Learners will be able to interact during the live sessions and through the discussion forum/chat facility on the LMS.
Yes. The online sessions will be recorded and available on the LMS.
Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.
Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the LMS.
No. The content on the LMS is only meant to be used by learners enrolled in the Program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.
Work With Us