Here is a simple quiz, just three questions. Try it before you proceed.
1. How many loyalty programs are you a member of?
2. How many points have you earned?
3. How many points expired last year?
If you answered “I don’t know” to any of the above questions, you belong to 47% of India’s population who are not aware of their point earn and burn activity.
As a company that believes in harnessing the power of customer loyalty, we saw potential in channelising the same towards a meaningful cause. And given the scenario described above, we realized there was a unique way we could tap all those points lying unused. And this led us to the conception of “Points for People”_ a platform where you can donate your loyalty points. In just a few clicks, you can put your loyalty points to good use and donate to support causes close to your heart.